Templates · Real estate · Founder story
Real estate founder story ad template
An 8-second vertical clip of a brokerage owner explaining why she opened her firm, with the prompt ready to personalise.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template puts a broker in her early 50s in her own small office, standing beside a glass wall with a corkboard of plain index cards. She talks about the reason the firm exists in two sentences. It is a short origin story, the kind a client hears over coffee before deciding whether to call.
Replace the reason with your own. Maybe you started after a messy first purchase, left a large firm to answer your own phone or built a team around one neighborhood you know well. The more specific the story, the less it sounds like an ad.
Use true details only, because local clients can check them. Keep the line free of sales figures and market predictions, and focus on the decision that shaped how your office works.
Clients hire a person before they hire a firm, and a founder explaining why she started tells the viewer who they would be working with. The personal reason lands in the first sentence, which gives your hook test a clear emotional opening to compare.
Browse more real estate ideas in the real estate UGC ad library.
Script breakdown
- Hook
- I opened this office after my own home purchase went sideways.
- Body
- Now every client gets one person who explains each step.
- CTA
- Come say hello.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, phone held at chest height by a colleague, bright office daylight. A woman in her early 50s with short silver-streaked hair, wearing a soft green blazer over a white top, stands in a small modern real estate office beside a glass partition and a plain corkboard with blank index cards. She looks into the lens, folds her hands briefly, then opens one hand in a welcoming gesture as she speaks. Slow, steady handheld framing, soft overhead light with a window glow on the left, warm and unhurried. She says in a calm, sincere voice: "I opened this office after my own home purchase went sideways. Now every client gets one person who explains each step. Come say hello." Native audio with her voice and quiet office room tone. No signs, no names on walls, no logos, no brand names, no on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic founder-to-camera social media style.
How to use this template
- 1
Open the template in the generator
Click Make this ad and sign in. The generator opens with this prompt, 8 seconds and 480p portrait.
- 2
Write your real origin line
Replace the quoted sentences with the reason you opened your business. Keep it to about 25 words, since the whole script has to be spoken in 8 seconds.
- 3
Match the founder to the firm
Edit the age, clothing and office details so the setting feels like your brand, such as a bright loft or a home-based desk.
- 4
Run two versions of the story
Render one version about the problem you saw and one about the promise you made. Each costs 200 credits, and the better one earns the budget.
Each render costs 200 credits.
Hook ideas for this format
- I opened this office after my own home purchase went sideways.
- Here is the decision that shaped how my team works with clients.
- I left a big firm to answer my own phone, and I would do it again.
- Why this brokerage only covers a few neighborhoods.
- Every client of mine gets the same promise, and it started with one bad week.
The generated person is an on-screen narrator who delivers your story. If the viewer will assume it is you, say so plainly or use a creator description that does not imply otherwise. Follow your platform rules on synthetic media.
Related templates
More real estate formats
Related guides: All templates · Real estate solutions · AI UGC guide · UGC creator guide ·
Stop briefing shoots. Start shipping ads.
Create your first adNo credit card · 3-day refund