Templates · Home decor · Founder story
Home decor founder story ad template
An 8-second vertical ad of a maker in his workshop explaining why the shelf exists, ready for furniture and decor brands.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template renders a man in his thirties in a small woodworking shop, sawdust on his forearms, running a hand over a pale oak shelf on a bench. He speaks to the camera about the reason he started building, with tools hanging on a pegboard behind him.
Founder stories reward specificity. Replace the shelf and the oak with the thing you make and the material you use, and rewrite the first line as the personal reason your brand exists. A sentence like the one in this template works because it names a real gap in the market.
Because the clip is only 8 seconds, the body carries a single decision that shaped the product. Save the long origin story for your landing page and let this ad hand the viewer one reason to click.
People trust a maker who explains one decision in plain words. A workshop setting shows the product in progress, which signals craft without needing a claim. A founder-style ad also differs from your unboxing and testimonial clips, so it widens the set of ad variants you can test against each other.
Browse more home decor ideas in the home decor UGC ad library.
Script breakdown
- Hook
- I built my first shelf because I could not find one.
- Body
- Now we make them in solid oak.
- CTA
- Come take a look.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video filmed on a phone, warm workshop lighting. A man in his mid 30s with a short beard and a canvas apron over a gray t-shirt stands at a wooden workbench in a small woodworking shop. A pale oak wall shelf rests on the bench with fine sawdust around it, and hand tools hang on a pegboard behind him. He runs his palm along the shelf edge, looks up at the camera with a quiet smile, then taps the shelf twice. Warm overhead light mixed with window light on the right, slight handheld sway, shallow depth of field, floating dust motes. He speaks in a grounded, unhurried voice: "I built my first shelf because I could not find one. Now we make them in solid oak. Come take a look." Native audio with his voice and a faint hum of the shop. The shelf and tools have no logos, no brand names and no printed text. No on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic founder video style.
How to use this template
- 1
Send the prompt to the generator
Select Make this ad and log in. The prompt and the settings, 8 seconds at 480p portrait, are already filled.
- 2
Write your origin in one sentence
Replace the first line with the real reason you started. Keep it specific, such as a missing size, finish or price point.
- 3
Match the workshop to your craft
Change the shop, material and product to your own, whether that means a pottery studio, an upholstery room or a small warehouse.
- 4
Render two founder tones
Try a warm version and a blunt version of the same story. Two renders use 400 credits and make two distinct ad variants.
Each render costs 200 credits.
Hook ideas for this format
- I built my first shelf because I could not find one.
- Our first table was a mistake, and it taught me everything.
- I quit my desk job to make furniture, and here is why.
- Nobody sold a bookcase that fit my staircase, so I made one.
- This workshop started in my garage.
- Here is the decision that shaped every piece we sell.
The creator is generated, so frame the clip as your brand voice and write the line in the first person of whoever founded the company. Only state facts about your own origin.
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Related guides: All templates · Home decor solutions · AI UGC guide · UGC creator guide ·
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