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#1 Pictory AI Alternative

The AI-Powered
Alternative to Pictory

Pictory converts text to generic videos. EzUGC creates UGC-style ads with realistic AI avatars, premium video models, and marketing workflows that drive conversions.

S
skincare.daily
Sponsored
ACTIVE
Views
19K+33%
Revenue
$24K+70%
L
luxe.beauty
Sponsored
ACTIVE
Views
42K+22%
Revenue
$10K+66%
G
glow.essentials
Sponsored
ACTIVE
Views
48K+60%
Revenue
$8K+130%
W
wellness.hub
Sponsored
ACTIVE
Views
24K+59%
Revenue
$5K+66%
F
fit.lifestyle
Sponsored
ACTIVE
Views
48K+76%
Revenue
$11K+140%
B
beauty.finds
Sponsored
ACTIVE
Views
67K+45%
Revenue
$18K+92%
S
style.inspo
Sponsored
ACTIVE
Views
31K+28%
Revenue
$7K+55%
S
skincare.daily
Sponsored
ACTIVE
Views
19K+33%
Revenue
$24K+70%
L
luxe.beauty
Sponsored
ACTIVE
Views
42K+22%
Revenue
$10K+66%
G
glow.essentials
Sponsored
ACTIVE
Views
48K+60%
Revenue
$8K+130%
W
wellness.hub
Sponsored
ACTIVE
Views
24K+59%
Revenue
$5K+66%
F
fit.lifestyle
Sponsored
ACTIVE
Views
48K+76%
Revenue
$11K+140%
B
beauty.finds
Sponsored
ACTIVE
Views
67K+45%
Revenue
$18K+92%
S
style.inspo
Sponsored
ACTIVE
Views
31K+28%
Revenue
$7K+55%
S
skincare.daily
Sponsored
ACTIVE
Views
19K+33%
Revenue
$24K+70%
L
luxe.beauty
Sponsored
ACTIVE
Views
42K+22%
Revenue
$10K+66%
G
glow.essentials
Sponsored
ACTIVE
Views
48K+60%
Revenue
$8K+130%
W
wellness.hub
Sponsored
ACTIVE
Views
24K+59%
Revenue
$5K+66%
F
fit.lifestyle
Sponsored
ACTIVE
Views
48K+76%
Revenue
$11K+140%
B
beauty.finds
Sponsored
ACTIVE
Views
67K+45%
Revenue
$18K+92%
S
style.inspo
Sponsored
ACTIVE
Views
31K+28%
Revenue
$7K+55%

TRUSTED BY FORWARD-THINKING BRANDS

INSEAD logo
Honda logo
Citadel logo
Stanford Medicine logo
Amazon logo
University at Albany logo

Why marketers choose EzUGC over Pictory

More than text-to-video. Complete UGC ad creation.

AI Avatars vs Stock Footage

Pictory uses stock videos and images. EzUGC uses realistic AI avatars that speak your script directly to camera—creating authentic UGC-style content that converts.

EzUGC: 300+ AI avatars that talk
Pictory: Stock footage compilation

Built for Advertising

EzUGC is purpose-built for marketing teams creating ads. Pictory is designed for content repurposing and blog-to-video conversion.

EzUGC: Ad-focused workflows
Pictory: Content repurposing

Premium AI Models

Access cutting-edge AI video generation with Sora 2, Veo 3.1, and Kling 2.5. Pictory uses basic text-to-video technology.

EzUGC: Sora 2, Veo 3.1, Kling 2.5
Pictory: Basic AI generation

EzUGC vs Pictory AI: Feature Comparison

See exactly what you get with each platform

Feature
EzUGC
Pictory AI
AI Avatars / Talking Heads
300+ Realistic AI Creators
Sora 2 & Veo 3.1 Models
UGC-Style Video Ads
Product-in-Hand Feature
Virtual Try-On
AI Script Writer (GPT-4o)
Text-to-Video
32 Languages
Blog/Article to Video
URL to Video
Custom AI Avatar Training

What makes EzUGC better than Pictory

AI Avatars

300+ Realistic AI Creators

Unlike Pictory's stock footage approach, EzUGC features realistic AI avatars that speak directly to camera. Create authentic UGC-style content that looks like real creator testimonials.

AI Avatars Preview
Premium AI Models

Sora 2, Veo 3.1, Kling 2.5

Access the latest premium AI video models that Pictory doesn't offer. Generate cinematic B-roll, product videos, and scene transitions with cutting-edge AI technology.

AI Models Preview
E-commerce Features

Product-in-Hand & Virtual Try-On

Generate images of AI creators holding your products, or let customers virtually try on items. Marketing-specific features that Pictory simply doesn't have.

E-commerce Features Preview

Everything Pictory can't do

Features that set EzUGC apart

AI Avatars That Actually Talk

The biggest difference: EzUGC creates videos with realistic AI humans speaking your script. Pictory can only compile stock footage with text overlays. Real talking avatars = real conversions.

300+

AI Creators

32

Languages

Product-in-Hand

AI-generated images of creators holding and showcasing your products. No photoshoots needed.

Custom Avatar Training

Train custom AI avatars for your brand. Consistent spokesperson across all campaigns.

Startup

For creators getting started

$49
USD/month
Choose plan
Includes
  • 10 AI-generated videos
  • 300+ realistic AI creators
  • Sora 2, Veo 3.1, Kling 2.5 and more!
  • 32 languages available
  • Fast 2-min processing
  • B-roll generator
  • Product in hand
  • Nano Banana ProUNLIMITED
  • Image generationsUNLIMITED
  • Product PhotoshootsUNLIMITED

Growth

For growing teams and power users

$99
USD/month
Choose plan
Includes
  • 20 AI-generated videos
  • 300+ realistic AI creators
  • Sora 2, Veo 3.1, Kling 2.5 and more!
  • 32 languages available
  • Fast 2-min processing
  • B-roll generator
  • Product in hand
  • Nano Banana ProUNLIMITED
  • Image generationsUNLIMITED
  • Product PhotoshootsUNLIMITED

Pro

For brands who need more

$199
USD/month
Choose plan
Includes
  • 50 AI-generated videos
  • 300+ realistic AI creators
  • Sora 2, Veo 3.1, Kling 2.5 and more!
  • 32 languages available
  • Fast 2-min processing
  • B-roll generator
  • Product in hand
  • Custom AI avatar
  • API Access
  • Nano Banana ProUNLIMITED
  • Image generationsUNLIMITED
  • Product PhotoshootsUNLIMITED

Frequently Asked Questions

What is better than Pictory AI?

EzUGC is the top Pictory alternative for UGC and marketing video ads. While Pictory focuses on converting text/articles to generic videos, EzUGC delivers AI-powered UGC ads with 300+ realistic AI avatars, Sora 2 & Veo 3.1 video models, and e-commerce features like product-in-hand and virtual try-on.

Why is EzUGC the best Pictory AI alternative?

EzUGC offers what Pictory doesn't: realistic AI human avatars that speak your script, access to premium AI video models (Sora 2, Veo 3.1, Kling 2.5), UGC-style content that converts, and marketing-specific features. You get ads that look like real creator content, not slideshow videos.

What are the pros and cons of EzUGC vs Pictory?

EzUGC pros: AI avatars/talking heads, UGC-style ads, premium AI models, product-in-hand, virtual try-on, custom avatars. Pictory pros: Blog/URL to video conversion, PowerPoint to video, longer video editing. EzUGC is better for advertising; Pictory is better for content repurposing.

Which is more cost-effective, EzUGC or Pictory?

EzUGC starts at $49/month for 10 AI videos with talking avatars. Pictory starts at $19/month for text-to-video without avatars. For UGC-style marketing ads that actually convert, EzUGC delivers more value. One converting ad can pay for months of subscription.

What can EzUGC do that Pictory cannot?

EzUGC generates UGC-style videos with realistic AI avatars speaking directly to camera—something Pictory cannot do. Plus: product-in-hand images, virtual try-on, custom avatar training, Sora 2/Veo 3.1 integration, and B-roll generation. Pictory focuses on text/article to video conversion.

Can I create TikTok and Instagram ads with EzUGC?

Absolutely. EzUGC is built specifically for social media advertising. All videos feature realistic AI creators perfect for TikTok, Instagram Reels, and YouTube Shorts. Full commercial rights included with optimized aspect ratios for each platform.

Compare Other Alternatives

See how EzUGC stacks up against other video tools

Ready to upgrade from Pictory?

Join thousands of marketers creating UGC-style video ads with EzUGC.