Templates · Real estate · Problem and solution
Real estate problem and solution ad template
An 8-second vertical clip of an agent at her desk admitting that listing videos eat her week, then showing the shorter route.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
The frustration here is one every working agent knows: you have a new listing, you know you should post video, and Thursday is already gone. The creator is a woman in her late 30s at a home-office desk, laptop open, a coffee gone cold, speaking quickly and a little tired. The viewer sees the problem before the solution is named.
This template suits ads aimed at other agents or small brokerages who want a steady stream of local video without a filming day. Rewrite the spoken line around the specific time sink you want to name, such as reshoots, editing on a phone or waiting on a videographer.
Keep the claim modest. Say how the work gets done, and leave out promises about leads, listings sold or income. A concrete before-and-after of your own routine reads as honest.
Problem-solution ads work when the opening line names a frustration the viewer already has. Agents recognise the filming backlog immediately, so the first two seconds do the selecting for you, and the creator's tired delivery makes the fix sound like relief.
Browse more real estate ideas in the real estate UGC ad library.
Script breakdown
- Hook
- I lost every Thursday filming listing videos.
- Body
- Now I type my script, generate the clip and post by lunch.
- CTA
- Try it on your next listing.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, phone propped slightly above eye level on a desk, soft window light. A woman in her late 30s with a dark ponytail, wearing a cream knit top, sits at a tidy home-office desk with an open laptop, a notebook and a half-empty coffee mug. She rubs her forehead for a moment, then looks into the lens with a wry smile and taps the desk beside the laptop as she talks. Subtle handheld movement, shallow depth of field, a bookshelf softly blurred behind her, warm neutral tones. She says in a candid, slightly tired but lightening voice: "I lost every Thursday filming listing videos. Now I type my script, generate the clip and post by lunch. Try it on your next listing." Native audio with her voice, a faint keyboard tap and room tone. The laptop screen faces the camera, softly blurred and showing nothing legible. No logos, no brand names, no signs, no on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic social media talking style. The laptop faces the camera: only its keyboard and a softly blurred, unreadable screen are visible, and the back of the lid is never shown.
How to use this template
- 1
Open the prompt in the generator
Click Make this ad and sign in. The prompt, model, 8-second length and 480p portrait setting are already loaded.
- 2
Name the time sink you want to call out
Change the opening line to the task that costs your audience the most hours, whether that is reshoots, editing or waiting on a videographer.
- 3
Adjust the creator
Edit the description to match who you are speaking to, for example a team lead in an office or a solo agent in a car between showings.
- 4
Test two problem statements
Render two openings at 200 credits each, post both, and keep the one that gets more people watching past the three-second mark.
Each render costs 200 credits.
Hook ideas for this format
- I lost every Thursday to filming listing videos.
- If new listings pile up faster than you can post them, watch this.
- My content calendar was the reason I skipped lunch.
- Three reshoots for one listing tour, and I still hated it.
- Agents, here is what I changed about my posting week.
It speaks to agents and small teams who know video helps but lack the hours to shoot and edit it. If you market to home sellers instead, rewrite the frustration around the seller side of the process.
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Related guides: All templates · Real estate solutions · AI UGC guide · UGC creator guide ·
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