Templates · Real estate · Before and after
Real estate before and after ad template
An 8-second vertical clip where an agent shows a crowded kitchen, then the same counter cleared and staged for photos.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
A listing prep clip is one of the easiest before-and-after stories in real estate because the viewer can see the change in a single frame. In this template a man in his late 40s stands in a kitchen where the counters are crowded with small appliances and paper stacks, then steps aside to reveal the same counter cleared, wiped and set with a single bowl of lemons.
Use it to show sellers what preparing a home for photos looks like. Rewrite the spoken line around the one change you advise most often, whether that is decluttering a counter, opening curtains or clearing a hallway.
Show the room and the advice, and stay away from claims about how fast the home will sell or what price it will reach. The visual makes the case on its own.
Sellers rarely picture what their own room looks like to a stranger. A same-room comparison makes the gap obvious in a few seconds, and naming one fix gives the viewer something small enough to try this weekend.
Browse more real estate ideas in the real estate UGC ad library.
Script breakdown
- Hook
- This was my kitchen counter before photos.
- Body
- Same counter after one hour, and now the room looks big.
- CTA
- Ask for my prep list.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, phone at chest height, bright morning kitchen light. A man in his late 40s with a trimmed gray beard, wearing a blue button-up with rolled sleeves, stands in a mid-size home kitchen with white cabinets. The counter beside him is crowded with a toaster, a pile of unlabeled paper folders and a few random mugs. He gestures at the clutter and says the first line, then steps aside as the camera pans a few inches; the same counter now appears clear, wiped clean and set with one bowl of lemons and a single plant. He nods at the result. Natural handheld shake, soft daylight from a window above the sink, warm clean tones. He says in a friendly, matter-of-fact voice: "This was my kitchen counter before photos. Same counter after one hour, and now the room looks big. Ask for my prep list." Native audio with his voice and a soft clink of ceramic. No signs, no house numbers, no logos, no brand names, no on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic home-prep social media style.
How to use this template
- 1
Open the prompt in the generator
Click Make this ad and sign in. The prompt, model, 8-second length and 480p portrait setting load automatically.
- 2
Pick the one change you advise most
Replace the kitchen counter with the fix you suggest to every seller, such as clearing a hallway or opening the curtains, and update the quoted line to match.
- 3
Describe both states clearly
Keep the before and after in the same location so the model holds the room steady. Be specific about what is on the surface in each state.
- 4
Render and compare
Make two or three versions at 200 credits each and post them to sellers in your area to see which room gets the most replies.
Each render costs 200 credits.
Hook ideas for this format
- This was the kitchen counter before photos.
- One hour of clearing, same room, completely different listing.
- Sellers, this is what I mean when I say declutter.
- Before the photographer arrives, I ask for this one thing.
- Same counter, different story.
Mostly, but a transition inside 8 seconds can shift small details like cabinet handles. Keep the camera mostly still, describe the room once and change only the objects on the counter.
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Related guides: All templates · Real estate solutions · AI UGC guide · UGC creator guide ·
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