Templates · Skincare · Founder story
Skincare founder story ad template
An 8-second vertical ad where a small-batch maker explains why she started, ready to open in the generator with the prompt filled in.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template makes one 9:16 clip of a woman in her mid 30s standing at a kitchen workbench lined with unlabeled glass jars and a small scale. She wipes her hands on a cloth, looks into the phone, and says why she started making the cream. The setting suggests a small brand that has just left the home kitchen.
Replace the reason with your own. The strongest founder lines are small and personal, such as a gift that went wrong or a routine that never fit a busy morning. Say one reason, one decision about the formula, and one invitation.
Founder clips earn trust early in a skincare funnel, when the shopper does not yet know your name. Put the line into a single render, and keep your longer origin story for the About page where there is room for it.
A founder story answers the question a new skincare shopper silently asks, which is who is behind this jar. A visible workbench, jars and a scale give the viewer proof of making in one glance, and a personal reason gives the brand a human face. The format needs no product close-up, so it is a safe choice when packaging is still changing.
Browse more skincare ideas in the skincare UGC ad library.
Script breakdown
- Hook
- I started making this in my kitchen because I wanted a simple cream.
- Body
- Short ingredient list, one jar, nothing extra.
- CTA
- Come try the first batch.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, selfie-style phone camera, bright home kitchen turned workshop in soft morning light. A woman in her mid 30s with curly hair tied back and a linen apron stands behind a wooden counter with a few unmarked glass jars, a small digital scale and a wooden spatula. She wipes her hands on a cloth, looks at the camera, and speaks warmly and plainly, then lifts one unmarked jar toward the lens and smiles. Slight natural handheld movement, shallow depth of field, warm skin tones, a window with green plants behind her. She says: "I started making this in my kitchen because I wanted a simple cream. Short ingredient list, one jar, nothing extra. Come try the first batch." Native audio with her voice and the soft clink of glass. The jars have no logos, no brand names and no printed text. No on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic social media founder video style.
How to use this template
- 1
Open the template in the generator
Click Make this ad. After you sign up or log in, the generator opens with the prompt, 8 seconds and 480p portrait already set.
- 2
Write your real reason
Replace the first sentence with the actual reason you started. Keep it under 15 words and make it something you could say to a friend.
- 3
Describe your workspace
Edit the counter, tools and lighting so the setting matches where you really make or pack the product. A lab bench and a kitchen counter tell different stories.
- 4
Run it as a first-touch ad
Render two versions with different reasons, post them as separate ad variants to cold audiences, and keep the winner as your standing brand intro. Two renders use 400 credits.
Each render costs 200 credits.
Hook ideas for this format
- I started making this in my kitchen because I wanted a simple cream.
- I could not find a moisturizer I would finish, so I made one.
- Here is the thing I got wrong for two years.
- My first batch was twelve jars and one very patient friend.
- I built this for my mother first, then for everyone else.
- I used to formulate on weekends. Now this is the whole job.
The clip shows a generated creator who does not resemble you, so say it plainly in the page or caption if the viewer might assume otherwise. Use the template for the story's content, and show your real face in a separate organic post.
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Related guides: All templates · Skincare solutions · AI UGC guide · UGC creator guide ·
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