Templates · Skincare · Before and after
Skincare before and after ad template
An 8-second vertical ad that shows a messy counter and a simple routine in one bathroom, without a single skin claim.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template makes one 9:16 clip of a woman in her early 50s at her bathroom vanity. In the first beat she gestures at a basket spilling with tubes and jars. In the second she moves it aside and reveals three neatly lined bottles, then says the single change she made.
The before and after here belongs to the routine and leaves the face alone. That keeps the ad inside platform rules and still gives the viewer a clear visual contrast in a single shot. Swap the three bottles for your own set.
Because the same room carries both states, you avoid a hard cut and the model has less to get wrong. If you want a harder contrast, render a second clip of the tidy shelf only and cut the two together.
A visual contrast makes the point before the voice finishes, which helps when viewers watch with the sound low. Showing a routine change instead of a skin change keeps the ad truthful and platform-safe. The same-room setup also tells the viewer this is one person and one decision, which makes the change feel reachable.
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Script breakdown
- Hook
- This was my counter last month, and this is it now.
- Body
- Three bottles, a clear order, and I stopped skipping my routine.
- CTA
- Link is below.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, selfie-style phone camera, bright bathroom vanity in soft daylight. A woman in her early 50s with short silver-streaked hair and a cream knit top stands at a vanity. On the left of the counter is a woven basket overflowing with unmarked tubes and jars. She gestures at the basket, then slides it aside to reveal on the right a neat row of three unmarked bottles in one color family, and taps the row with one finger. Slight natural handheld movement, shallow depth of field, warm skin tones, a folded towel and a small mirror in the background. She says in a friendly, honest voice: "This was my counter last month, and this is it now. Three bottles, a clear order, and I stopped skipping my routine. Link is below." Native audio with her voice and the soft slide of the basket on stone. All packaging has no logos, no brand names and no printed text. No on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic social media style.
How to use this template
- 1
Open the template in the generator
Click Make this ad. After you sign up or log in, the generator opens with the prompt, 8 seconds and 480p portrait already set.
- 2
Define your before state
Describe the mess your product replaces, such as a basket of samples, a drawer of travel sizes or a sink ledge full of single-use items.
- 3
Describe your after state
Edit the three bottles to match your actual set in shape and color family. Keep the count low so the model draws it cleanly.
- 4
Render a tighter cut if needed
If the reveal feels busy, render a second clip with just the tidy shelf and join the two. Each render is 200 credits.
Each render costs 200 credits.
Hook ideas for this format
- This was my counter last month, and this is it now.
- Same bathroom, same person, one change.
- Before cart, after cart. Here is my vanity.
- I cleared out the basket and kept three things.
- I have not skipped a night since I changed this.
- My morning routine used to take a whole episode.
Yes, and this template does exactly that by contrasting a routine and a counter. Platforms review skin transformation claims closely, so a tidy shelf makes a safer contrast.
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Related guides: All templates · Skincare solutions · AI UGC guide · UGC creator guide ·
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