Templates · Skincare · Problem and solution
Skincare problem and solution ad template
An 8-second vertical ad that opens on a shelf of half-used bottles and lands on a two-product routine, ready to open in the generator.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template makes one 9:16 clip of a young man in a small apartment bathroom. He lifts a bottle off a crowded shelf, shakes it to show it is nearly full, puts it back, and then holds up two simple bottles. The problem is visible before he says a word.
The chore here is decision fatigue at the skincare aisle. If your product replaces three others, or simplifies a routine, the script gives you a short way to say so without a claim about skin. Change the bottles in the prompt to match your range.
Men in their 20s are an underserved audience for skincare ads, and this setting is deliberately plain: a mirror, a shelf and a towel. Test it against a female creator with the same line to see which opening holds viewers longer.
A cluttered shelf is a problem the viewer sees in one second, so the hook lands before the voice does. The script then offers a smaller routine as the fix, which is a promise about effort that a skincare brand can keep. Pairing a visible mess with a clean count of products gives the ad a clear before and after in a single room.
Browse more skincare ideas in the skincare UGC ad library.
Script breakdown
- Hook
- My shelf was full of half-used bottles.
- Body
- Now it is one cleanser, one moisturizer, two minutes.
- CTA
- Link is below if your shelf looks like that.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, selfie-style phone camera, small apartment bathroom with bright overhead light. A man in his mid 20s with short dark hair and a plain gray t-shirt stands at a sink. Behind him a wall shelf holds a crowded row of unmarked bottles and tubes in assorted colors. He looks at the camera, sighs, picks up one bottle and shakes it to show it is nearly full, then sets it down. He then lifts two simple unmarked bottles, one cleanser and one moisturizer, and gives a small satisfied nod. Slight handheld movement, shallow depth of field, clean daylight tones. He says in a casual, honest voice: "My shelf was full of half-used bottles. Now it is one cleanser, one moisturizer, two minutes. Link is below if your shelf looks like that." Native audio with his voice and the faint clink of plastic bottles. All packaging has no logos, no brand names and no printed text. No on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic social media style.
How to use this template
- 1
Open the template in the generator
Click Make this ad. After you sign up or log in, the generator opens with the prompt, 8 seconds and 480p portrait already set.
- 2
Count what you replace
Decide how many products your range replaces and put that number in the second sentence. A bundle of three might say three bottles down to one.
- 3
Set the clutter to match
Edit the shelf in the prompt so the mess looks like your shopper's bathroom, whether that means a rack of sheet masks or a pile of samples.
- 4
Test two creators on one line
Render the same quote with a male and a female creator. Two renders use 400 credits, and the comparison tells you who your audience listens to.
Each render costs 200 credits.
Hook ideas for this format
- My shelf was full of half-used bottles.
- I counted eleven skincare products I never finished.
- If your bathroom looks like this, watch this.
- I kept buying new things when I needed fewer things.
- Two products is all I use now, and I stopped second-guessing.
- Be honest, how many of these are expired?
It suits brands that sell a small core routine, such as a cleanser and moisturizer pair or an all-in-one kit. Brands with a long ladder of steps can still use it by naming the one step that replaces others.
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Related guides: All templates · Skincare solutions · AI UGC guide · UGC creator guide ·
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