Templates · SaaS · Founder story
SaaS founder story ad template
An 8-second vertical ad where a founder explains why she built the product, ready to open in the generator with the prompt filled in.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template makes one 9:16 clip of a woman in her mid 30s at a standing desk in a compact apartment office. She leans on the desk beside an open laptop with a blurred screen, looks into the lens and explains why she built the tool. The setting says small team, early stage and real person.
Swap the origin for your own. The best ones are small and checkable, such as a late invoice, a missed handoff or a spreadsheet that kept breaking. Say the reason, the single decision about version one, and an invitation to try it.
Founder videos work in software because buyers want to know who they are trusting with their workflow. Keep this clip tight and put the long origin story on your About page.
A founder line gives a software product a reason to exist in one breath, which a feature list cannot do. The personal stake in the first sentence tells the viewer the maker has felt the problem. A small scope in the second sentence makes the product sound like something that will actually work.
Browse more saas ideas in the saas UGC ad library.
Script breakdown
- Hook
- I built this because my own invoices kept going out late.
- Body
- Version one does one thing: it sends the reminder.
- CTA
- Come try it.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, selfie-style phone camera, compact apartment home office in soft morning light. A woman in her mid 30s with a short dark bob and a green knit sweater stands at a standing desk with an open laptop facing the camera, its screen softly blurred, a mug and a small stack of paper beside it. She leans one hand on the desk, speaks directly to the camera in a warm, matter-of-fact voice, then smiles and gestures toward the laptop with an open palm. Slight handheld movement, shallow depth of field, a shelf with books and a plant blurred in the background. She says: "I built this because my own invoices kept going out late. Version one does one thing: it sends the reminder. Come try it." Native audio with her voice and faint room tone. No logos, no brand names, no on-screen text, no captions, no watermarks, no readable screen content. Realistic hands with five fingers, natural face, authentic social media founder video style. The laptop faces the camera: only its keyboard and a softly blurred, unreadable screen are visible, and the back of the lid is never shown.
How to use this template
- 1
Open the template in the generator
Click Make this ad. After you sign up or log in, the generator opens with the prompt, 8 seconds and 480p portrait already set.
- 2
Tell your real origin
Replace the first sentence with the problem you had before you built the product. A single concrete incident beats a mission statement.
- 3
State the version-one scope
In the second sentence, describe the one job the first version does. This tells viewers where the product starts instead of promising everything.
- 4
Run it to cold audiences
Post two versions with different origin lines as separate ad variants. Two renders use 400 credits.
Each render costs 200 credits.
Hook ideas for this format
- I built this because my own invoices kept going out late.
- I spent two years on a spreadsheet before I wrote the first line of code.
- The first user was me, and I was not kind about it.
- Here is the decision that shaped the whole product.
- I quit my job to fix one annoying task.
- My cofounder and I disagreed on one feature for a month.
The creator is generated, so treat the clip as a story told in the founder's voice. If you want your real face, record a separate organic video and use this template for paid testing.
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