Templates · SaaS · Unboxing
SaaS unboxing ad template
An 8-second vertical ad that treats the first login like opening a package, ready to open in the generator with the prompt filled in.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
Software has no box, so this template borrows the moment that feels most like one: opening a fresh workspace for the first time. A woman in her late 20s at a cafe table lifts her laptop lid, leans in, and reacts to what she sees. The screen faces away from the lens, so nothing readable ever appears.
The spoken line stays about the experience of getting started. Setup time, an empty state that makes sense, or a first template that was already there are all good candidates. Pick the one thing a new user notices in the first minute.
This format suits products with a quick first win. If your onboarding takes an hour, aim the ad at the first screen only and send the rest to your trial page. Render a few versions with different first impressions and run them as separate ad variants.
A first-login reaction gives a viewer an honest early impression, which is what most software shoppers want to know before a trial. A cafe table and a laptop are familiar enough to need no explaining, and the creator's face carries the meaning while the interface stays out of frame. Because the claim is only about the first minute, it is easy to keep truthful.
Browse more saas ideas in the saas UGC ad library.
Script breakdown
- Hook
- I just signed up, so let me open my workspace.
- Body
- It already has a template waiting, and setup took five minutes.
- CTA
- Link is below.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, selfie-style phone camera, sunny corner cafe table in the afternoon. A woman in her late 20s with a dark ponytail and a denim jacket sits with an open laptop facing the camera and a coffee cup in front of her. She smiles at the camera, taps the trackpad to wake the screen, which glows toward the camera but is softly blurred so nothing is readable, then nods with an impressed expression and looks back at the lens. Slight handheld movement, shallow depth of field, warm window light on her left, blurred cafe patrons and plants in the background. She says in an upbeat, natural voice: "I just signed up, so let me open my workspace. It already has a template waiting, and setup took five minutes. Link is below." Native audio with her voice, soft cafe ambience and a soft trackpad tap. No logos, no brand names, no on-screen text, no captions, no watermarks, no readable screen content. Realistic hands with five fingers, natural face, authentic social media first-look style. The laptop faces the camera: only its keyboard and a softly blurred, unreadable screen are visible, and the back of the lid is never shown.
How to use this template
- 1
Open the template in the generator
Click Make this ad. After you sign up or log in, the generator opens with the prompt, 8 seconds and 480p portrait already set.
- 2
Name your real first win
Time your own onboarding and describe what a new user sees first. Use the real setup time in the quote so the ad matches the trial.
- 3
Match the setting to your buyer
Change the cafe to a home desk, a coworking space or a shared office in the prompt, so the creator looks like someone who signs up for your tool.
- 4
Render variants with different first impressions
Make three clips that change only the thing she notices. Three renders use 600 credits.
Each render costs 200 credits.
Hook ideas for this format
- I just signed up, so let me open my workspace.
- Day one with a new tool, no edits.
- I almost did not start the trial, and here is the first screen.
- Let me open this for the first time and tell you what I see.
- Setup took five minutes, and I timed it.
- First look at my new account, unscripted.
Use the first login as the opening moment. The creator reacts to a new workspace the way a shopper reacts to a parcel, and the viewer gets an honest first impression.
Related templates
Related guides: All templates · SaaS solutions · AI UGC guide · UGC creator guide ·
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