Templates · Apparel and fashion · Problem and solution
Fashion problem and solution ad template
An 8-second vertical ad that opens on a wardrobe frustration and lands on one piece that fixes it, with the prompt ready to edit.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template makes one 9:16 clip of a woman in her mid-20s sitting on a bed beside a pile of clothes, holding up a pair of jeans that never sit right. She sighs, then pulls on a high-rise straight-leg pair and checks the waistband in a mirror. The cut and the room are ordinary on purpose.
Replace the frustration with the one your product solves. Maybe it is leggings that slide down, shirts that shrink, or a blazer that never fits the shoulders. Change the spoken line to name that frustration in the opening words so the right shopper stops scrolling.
A problem-first apparel ad works when the viewer has felt the same thing in a fitting room. Keep the fix visual, with a try-on in frame, and avoid claims that a garment will fit every body.
Fit frustration is one of the most shared experiences in clothes shopping, so naming it in the first line filters for the exact buyer. Showing the fix as an on-camera try-on gives proof in the same breath. Two beats in 8 seconds keeps the message to one problem and one answer.
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Script breakdown
- Hook
- Every pair of jeans I own slides down.
- Body
- This high-rise cut stays put when I sit, bend and walk.
- CTA
- Try the fit, link is below.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, phone propped slightly low, warm lamp and window light. A woman in her mid-20s with a high ponytail sits on an unmade bed in a small apartment bedroom with a pile of folded clothes beside her. She holds up a pair of mid-wash jeans, sighs and drops them on the pile. Quick natural cut to her standing at a floor mirror in plain high-rise straight-leg jeans and a white tee, tugging the waistband, squatting slightly and standing again. Subtle handheld movement, natural color. She speaks in a dry, relieved tone: "Every pair of jeans I own slides down. This high-rise cut stays put when I sit, bend and walk. Try the fit, link below." Native audio with her voice and fabric rustle. The clothing has no logos, no labels and no printed text. No on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic fitting room confession style.
How to use this template
- 1
Open the prompt in the generator
Click Make this ad. The generator opens with the model, 8 seconds and 480p portrait already selected.
- 2
Name your buyer's problem
Replace the sliding jeans with the frustration your product answers, and rewrite the first sentence around it.
- 3
Describe the fix on screen
Edit the second scene so the creator wears your piece and does the one motion that proves the fix, such as sitting, reaching or walking.
- 4
Test several problems
Render a clip per frustration and compare them as ad variants. Four renders use 800 credits.
Each render costs 200 credits.
Hook ideas for this format
- Every pair of jeans I own slides down.
- If your leggings go see-through, watch this.
- I stopped buying tops that shrink, and here is why.
- Blazers never fit my shoulders until this one.
- The fitting room taught me one rule about waistbands.
- I wasted a whole weekend returning clothes.
One 8-second 480p render is 200 credits. Testing four different problems uses 800 credits.
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