Templates · Subscription boxes · Before and after
Subscription box before and after ad template
An 8-second vertical clip showing a crowded pantry shelf on one side and the same shelf with a single curated monthly box on the other.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
Before and after works for subscription boxes when the change is a habit and not a transformation. In this template a man in his mid 30s stands at a pantry shelf crowded with half-used snack bags, then steps aside to reveal the same shelf with a tidy row of items and one monthly box on top. The viewer sees the old way of buying and the new routine in one frame.
Rewrite the before to match what your members used to do: buying random items one at a time, forgetting to reorder or trying a new product every week with no plan. The after is the box on the shelf and the simple routine that follows.
Describe the habit and keep out promises about savings or results. The visual contrast carries the message without a number.
People compare a subscription against what they do now, so showing the old shelf makes the comparison for them. A same-location change in one shot gives the first three seconds a clear visual shift, and a single spoken sentence names the new habit.
Browse more subscription boxes ideas in the subscription boxes UGC ad library.
Script breakdown
- Hook
- My pantry shelf was half-empty bags and impulse buys.
- Body
- Now one box arrives monthly and I finish everything in it.
- CTA
- Start with the next box.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, phone at chest height, bright home pantry light. A man in his mid 30s with short brown hair and a charcoal henley stands before a wooden pantry shelf crowded with half-open plain kraft-paper snack bags (solid brown, no colors, no graphics, no printing) and mismatched clear jars. He gestures at the clutter, then steps aside as the camera shifts slightly; the same shelf now holds a neat row of small unlabeled jars and one plain brown monthly box on top. He nods at the result and smiles. Natural handheld shake, shallow depth of field, soft overhead light with warm tones. He says in an easygoing, honest voice: "My pantry shelf was half-empty bags and impulse buys. Now one box arrives monthly and I finish everything in it. Start with the next box." Native audio with his voice and the soft rustle of paper bags. No logos, no brand names, no printed text on any package, no on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic home social media style.
How to use this template
- 1
Open the prompt in the generator
Click Make this ad and sign in. The generator opens with the prompt, model, 8-second length and 480p portrait already set.
- 2
Choose the old habit to show
Replace the pantry with the place your category lives, such as a bathroom shelf, a craft table or a bookshelf, and describe the messy version clearly.
- 3
Describe the box on the shelf
Keep the after state simple: one plain box and a few tidy items. Fewer objects means fewer distortions in the frame.
- 4
Render and compare habits
Make two or three versions with different old habits at 200 credits each, post them and keep the one that gets more viewers to watch to the end.
Each render costs 200 credits.
Hook ideas for this format
- My pantry shelf used to be half-empty bags and random impulse buys.
- Same shelf, one monthly change.
- This is what my snack shopping looked like before the box.
- Before the subscription, I never finished anything I bought.
- One box a month replaced my weekly guesswork.
No. A change in the scene tells the story for you. Skip savings and result figures, which need proof and invite review questions.
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Related guides: All templates · Subscription boxes solutions · AI UGC guide · UGC creator guide ·
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