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Templates · Skincare · Product demo

Skincare product demo ad template

An 8-second vertical ad where a creator shows how a pump moisturizer is used, step by step, ready to open in the generator.

  • 200 credits per render
  • 8 seconds, 9:16, 480p
§ the template

What this template makes

This template makes one 9:16 clip of a man in his early 30s at a bathroom mirror. He presses a pump bottle once, warms the cream between his palms, and presses it into his cheeks while narrating each step in a few words. The hands do the work, so the viewer learns the routine by watching.

A demo suits products with a small ritual, like a pump, a dropper or a roll-on. Change the product description in the prompt and keep the narration to the one or two steps that matter.

Demos are the format where realistic hands matter most. The prompt keeps the framing at chest height and the movements slow, which gives the model the best chance of drawing five clean fingers.

A short demo answers the practical question of how much to use and how it goes on, which many skincare shoppers ask before buying. Narration tied to what the viewer sees keeps attention through the whole 8 seconds. The format also gives your hook test a plain promise to measure, since the opening line tells the viewer exactly what they will watch.

Browse more skincare ideas in the skincare UGC ad library.

§ script

Script breakdown

Hook
Watch how this pump works.
Body
One press, warm it between your palms, then press it into your cheeks.
CTA
Link is below. Try it once.
§ prompt

The exact prompt

Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.

Vertical 9:16 handheld UGC video, selfie-style phone camera, bright bathroom mirror with soft natural light. A man in his early 30s with short brown hair and a white t-shirt stands at a sink, framed at chest height. He holds an unmarked frosted pump bottle up to the lens, presses the pump once, rubs the cream between his palms, and presses both hands gently against his cheeks, then smiles. Slow, deliberate hand movements, slight handheld shake, shallow depth of field, warm tones, a folded towel and a plant in the background. He says in a relaxed, clear voice: "Watch how this pump works. One press, warm it between your palms, then press it into your cheeks. Link is below. Try it once." Native audio with his voice and the soft click of the pump. The bottle has no logos, no brand names and no printed text. No on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic social media tutorial style.
Make this ad
§ steps

How to use this template

  1. 1

    Open the template in the generator

    Click Make this ad. After you sign up or log in, the generator opens with the prompt, 8 seconds and 480p portrait already set.

  2. 2

    Pick the two steps that matter

    List what a first-time user does, then keep only the two steps a viewer would otherwise get wrong, such as the amount and the warm-up.

  3. 3

    Swap the packaging

    Change the pump bottle to a dropper, a tube or a jar in the prompt, and edit the hand action to match.

  4. 4

    Test the opening promise

    Render versions that open with a different promise, like how fast or how much. Three renders use 600 credits.

Each render costs 200 credits.

§ hooks

Hook ideas for this format

  • Watch how this pump works.
  • Here is exactly how much I use every morning.
  • Let me show you the step most people skip.
  • One pump is enough, and here is why.
  • I used to apply it wrong for a month.
  • Thirty seconds, one bottle, here is the whole routine.
§ faq

Questions, briefly answered.

Still unsure? Email [email protected] and a human will reply.

  • Show the product in hand and the first motion, such as the pump press. The viewer should see something happen before the narration finishes its first sentence.

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