Prompt guides · Google Veo 3.1
Google Veo 3.1 prompts for UGC and product ads
Eight prompts written for a single 8 second Veo 3.1 clip with native audio. Copy one, swap in your product, or open it prefilled in the generator.
- 1000 credits for 8 seconds at 720p
- 8 seconds
- Native audio
What Google Veo 3.1 does well for ads
Google Veo 3.1 renders one fixed length, 8 seconds, with synced audio on. That shapes every prompt: you have room for one hook, one proof beat and a short closing line, so the script has to fit a single breath of action.
It accepts first and last frame images and image references, which makes it a good fit when a product shot already exists and you want it to move. A render at 720p vertical costs 1000 credits, so a common pattern is to draft on Google Veo 3.1 Fast and spend the full model on the winner.
The Google Veo 3.1 model page covers access and features, and the UGC ad templates give you full scripts by niche and format.
Prompts to copy
1. Product ad
Skincare product ad
8 seconds, 9:16, 720p · 1000 credits
Vertical handheld video. A woman in her late 20s stands at a bright bathroom mirror holding an amber dropper bottle of vitamin C serum. Soft morning window light, shallow depth of field. She smiles at the camera and says, "I swapped three products for this one." She presses a drop onto her fingertip and pats it on her cheek. Natural room tone, light water drip in the background.
2. Testimonial
Supplement testimonial
8 seconds, 9:16, 720p · 1000 credits
Selfie-style video in a tidy kitchen. A man in his 30s in a gray t-shirt holds a matte green tub of greens powder up to the lens. He says, "I stopped skipping breakfast once this became part of it." He scoops a spoonful into a shaker bottle, glances at the camera and grins. Warm daylight, slight phone shake, kitchen sounds.
3. Unboxing
Subscription box unboxing
8 seconds, 9:16, 720p · 1000 credits
Overhead then angled shot of hands opening a kraft shipping box on a wooden table. Tissue paper unfolds to reveal three small candles in glass jars. A woman's voice says, "Okay, the packaging alone is worth it." She lifts one candle toward the camera and smells it with a delighted look. Soft daylight, paper rustle, gentle ambient music.
4. Demo
Finance app demo
8 seconds, 9:16, 720p · 1000 credits
A young professional sits on a couch with a phone held toward the camera, the screen showing a clean budgeting dashboard with colorful category rings. She says, "Here's where my money goes each week, all in one view." She taps a ring and it expands into a simple list. Cozy living room, evening lamp light, quiet room sound.
5. Before and after
Home decor reveal
8 seconds, 9:16, 720p · 1000 credits
Locked-off vertical shot of a bare living room wall. A hand sweeps a cream linen throw over a gray sofa and places two textured cushions. The camera pushes in slowly as the room feels warmer and finished. A voice says, "Same room, five minutes, one trip to the shelf." Soft afternoon light, fabric sounds.
6. Routine
Morning routine
8 seconds, 9:16, 720p · 1000 credits
Handheld vertical clip of a woman getting ready in a sunlit bedroom, pulling a denim jacket over a white tee and adjusting a gold necklace in a mirror. She turns to the camera and says, "This is the outfit I reach for when I have no time." Natural light, slight handheld movement, soft footsteps and fabric sound.
7. Product ad
Pet product moment
8 seconds, 9:16, 720p · 1000 credits
A golden retriever sits on a kitchen floor as its owner kneels and holds up a green rubber chew toy. The dog's tail thumps. The owner laughs and says, "He found it in ten seconds and hasn't put it down since." The dog takes the toy gently and trots off. Warm daylight, tail thumps on tile, light laughter.
8. Offer
Offer and closing line
8 seconds, 9:16, 720p · 1000 credits
Medium shot of a founder in a small studio holding a boxed pair of white sneakers, a plant and a softbox light behind. She says to camera, "The first pair ships free this week, and the link is right below." She taps the box twice and points down. Clean daylight, confident energy, quiet studio ambience.
Prompt-writing tips for Google Veo 3.1
Write the spoken line inside the prompt
Audio is generated with the picture. Put the exact line in quotation marks and say who speaks it, so the voice and the lips agree.
Plan for 8 seconds
Duration is fixed. A hook of two seconds, a proof beat of four and a closing line of two fits cleanly. Longer scripts get compressed.
Stay under 3,000 characters
The prompt limit is 3,000. Most strong Veo prompts need 400 to 900, covering subject, setting, camera, light and the spoken line.
Use frames to lock the product
Add a first frame image of the real product, then describe only the motion. Add a last frame when the clip should end on a clean packshot.
Draft on Fast, finish on 3.1
Veo 3.1 Fast renders 8 seconds at 1080p for 320 credits. Test hooks there, then render the winning prompt on Google Veo 3.1.
Google Veo 3.1 settings at a glance
- Credit rate
- 125 to 175 credits per second by resolution
- Clip lengths
- 8 seconds
- Resolutions
- 720p, 4K
- Native audio
- Yes
- Prompt limit
- 3,000 characters
- Reference inputs
- First and last frame images and image references
Google Veo 3.1 Fast costs 320 credits for 8 seconds, 1080p, native audio. The cheaper pass for testing a script before committing to the full model.
A vertical 720p clip at 8 seconds costs 1000 credits with native audio on. The 4K tier costs more per second, and the exact figure shows in the generator before you render. Google Veo 3.1 Fast is the lower-cost pass at 320 credits for 8 seconds at 1080p.
Keep exploring
Related guides: All prompt guides · Model comparisons · UGC ad templates · AI UGC guide · UGC creator guide · Google Veo 3.1
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