Hailuo 2.3 prompts for UGC and product ads

Hailuo 2.3 produces 6 or 10 seconds clips at 768p and 1080p without generated audio. That makes it a motion model: you are directing faces, hands and camera, and you add the voiceover, music or captions in your editor.

Pricing is flat per video, 200 credits a render, so a 10 second clip costs the same as a 6 second one. That favors the longer option whenever the scene can use it.

The Hailuo 2.3 model page covers access and features, and the UGC ad templates give you full scripts by niche and format.

1. 1. Product ad

   Perfume bottle moment

   6 seconds, 16:9, 768p · 200 credits

   Slow cinematic push-in on a glass perfume bottle with a gold cap on a marble shelf. A woman's hand enters the frame and lifts the bottle, light catching the facets. She sprays once toward the camera and a fine mist hangs in the beam of window light. Soft focus background, shallow depth of field.

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2. 2. Routine

   Serum routine close-up

   6 seconds, 16:9, 768p · 200 credits

   Beauty close-up of a woman's face in a bathroom mirror. She presses a dropper, lets a drop fall onto two fingers and pats it along her cheek and jaw. Her eyes close for a second and she opens them with a soft smile. Warm vanity light, smooth slow movement.

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3. 3. Unboxing

   Unboxing reaction

   10 seconds, 16:9, 768p · 200 credits

   Angled shot of a man at a desk pulling the lid off a black box. His eyebrows rise as he lifts out a pair of wireless earbuds in a white charging case. He opens the case, looks at the lights and breaks into a grin. Soft desk lamp light, shallow focus, slight handheld movement.

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4. 4. Lifestyle

   Fashion walking reel

   10 seconds, 16:9, 768p · 200 credits

   A woman in a flowing emerald slip dress walks along a sunlit stone terrace toward the camera, fabric moving in the breeze, then glances back over her shoulder. The camera tracks backward at her pace. Golden hour, soft background of hills, smooth fabric motion.

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5. 5. Demo

   Blender demo

   10 seconds, 16:9, 768p · 200 credits

   Bright kitchen. A man drops frozen berries and a banana into a compact blender, snaps on the lid and presses the button. Purple smoothie spins up the glass jar. He pours it into a tall glass and holds it toward the camera with a satisfied nod. Steady medium shot, fresh daylight.

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6. 6. Lifestyle

   Pet toy playtime

   6 seconds, 16:9, 768p · 200 credits

   Living room floor, low camera. A fluffy corgi snatches a red rope toy and shakes it, then bounds across a rug toward a laughing child who catches the other end. Tail wagging, joyful motion, warm afternoon light, shallow depth of field.

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7. 7. Before and after

   Decor reveal

   10 seconds, 16:9, 768p · 200 credits

   Static wide shot of a plain white shelf. Hands place a trailing green plant, a ceramic vase and two stacked books in sequence until the shelf looks styled. The camera drifts slowly closer. Soft north light, calm pacing, clean composition.

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8. 8. Lifestyle

   App lifestyle moment

   6 seconds, 16:9, 768p · 200 credits

   A woman on a park bench opens a phone and taps a bright app screen. She smiles, looks up at the trees and starts walking along the path with the phone in hand. Dappled sunlight, gentle tracking shot, relaxed energy.

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• Direct faces and hands

  Hailuo is strong on character expression. Name the emotion and the gesture, such as a surprised smile as the lid lifts.

• Leave sound out

  There is no generated audio, so skip spoken lines. Describe visible speech only if you plan to dub it, and keep mouth movement light.

• Use the 10 second option

  Credits are flat per video, so 10 seconds costs the same 200 as 6 seconds. Use the longer clip when the scene has a beginning, middle and end.

• Keep prompts under 2,000 characters

  The limit is 2,000. Subject, action, camera and light in 300 to 700 characters is enough.

• Start from a product image

  Image-to-video uses a first frame, which keeps a package or label intact while the camera and hands move.

Credit rate

Flat per video

Clip lengths

6 or 10 seconds

Resolutions

768p, 1080p

Native audio

No

Prompt limit

2,000 characters

Reference inputs

First-frame image for image-to-video starts

Related guides: All prompt guides · Model comparisons · UGC ad templates · AI UGC guide · UGC creator guide · Hailuo 2.3