Templates · Pet supplies · Problem and solution
Cat scratcher problem and solution ad template
An 8-second vertical ad where a cat owner names the couch problem and shows the tall scratcher, ready to render.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template makes one 9:16 clip of a woman in her mid-forties standing next to a worn fabric armchair in a bright living room. She grimaces at a frayed armrest, then steps toward a tall sisal scratching post where a calm tabby cat sits on the top platform looking around.
Swap the problem for the one your product solves. A scratcher answers furniture damage, a litter mat answers tracked litter, a pet gate answers rooms that need to stay shut. State the annoyance in the first sentence and keep the cat doing something easy, like sitting.
The line avoids promises about changing a pet's behavior, since animals vary. It says what the owner noticed in her own home. Test different problems as separate variants and let the hook test show which one your buyers recognise.
Pet owners know the couch problem on sight, so the first line does the selecting. The relief beat shows the cat on the product with no stunts, which keeps the clip believable. A claim about one household is easier to defend than a claim about all cats.
Browse more pet supplies ideas in the pet supplies UGC ad library.
Script breakdown
- Hook
- My armchair was my cat's favorite scratching post.
- Body
- This tall scratcher gets most of the attention now.
- CTA
- Link is below.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, selfie-style phone camera, bright natural daylight in a living room. A woman in her mid-40s with a short auburn bob and a mustard cardigan stands beside a worn beige fabric armchair with a slightly frayed armrest. A tall plain sisal scratching post with a top platform stands next to it, and a calm tabby cat sits on the platform, looking around and staying still. She grimaces at the armrest, then turns toward the scratching post with a pleased smile and gestures toward it with an open hand. Natural handheld sway, shallow depth of field, soft daylight. She speaks in a wry, friendly voice and says: "My armchair was my cat's favorite scratching post. This tall scratcher gets most of the attention now. Link is below." Native audio with her voice and quiet room tone. The scratching post and furniture have no logos, no brand names and no text. The cat looks natural with normal anatomy. No on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic social media talking-head style.
How to use this template
- 1
Open the template in the generator
Click Make this ad and sign in. The generator opens with the prompt, model and 8 second, 480p portrait settings applied.
- 2
Name the household problem
Put your product's problem in the first sentence, such as scratched furniture or scattered litter. Describe a single problem per clip.
- 3
Show the fix with a calm pet
Keep the animal sitting or resting on or near the product. Skip jumping, climbing and fast scratching.
- 4
Run problem variants
Render one clip per problem at 200 credits each and compare which opening keeps viewers watching.
Each render costs 200 credits.
Hook ideas for this format
- My armchair was my cat's favorite scratching post.
- If your sofa has claw marks, watch this.
- I thought the damage was just part of owning a cat.
- Litter on the floor again, so I changed one thing.
- I spent a year covering furniture with blankets.
- Every cat owner has one piece of furniture they gave up on.
No. Cats respond differently and a promise like that is hard to support. Speak about what happened in one home and let viewers draw their own conclusion.
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Related guides: All templates · Pet supplies solutions · AI UGC guide · UGC creator guide ·
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