Templates · Fintech · Problem and solution
Money app problem and solution ad template
An 8-second vertical ad where a young renter names a month-end dread and shows the calmer routine, ready to render.
- 200 credits per render
- 8 seconds, 9:16, 480p
What this template makes
This template makes one 9:16 clip of a man in his mid-twenties on a couch in a small apartment, a hoodie on and a phone in his hand. He opens with a wince as he describes dreading the end-of-month look at his purchases, then relaxes as he says things now sort themselves into readable groups.
Pick the friction your audience feels most. That might be a shared bill that nobody tracks, a subscription they forgot, or a bank app that lists everything in one long scroll. State the friction in a single sentence in the creator's own voice. The smaller and more daily the annoyance, the better the first line lands.
The solution half of the script describes what the app does with no mention of balances, savings or returns. Run a handful of frictions as separate variants and let the hook test tell you which one your audience owns.
Money anxiety is common, and a short line naming a specific dread earns attention faster than a feature list. Showing the relief as a calm routine, with no figures, keeps the ad on the right side of financial claim rules. Each friction you name becomes its own ad variant.
Browse more fintech ideas in the fintech UGC ad library.
Script breakdown
- Hook
- I used to dread checking my spending at month end.
- Body
- Now purchases sort into categories as they happen.
- CTA
- Try the app through the link below.
The exact prompt
Paste this into the EzUGC video generator, or use Make this ad to open it with everything set.
Vertical 9:16 handheld UGC video, selfie-style phone camera, cozy evening lamp light. A man in his mid-20s with a short beard and a gray hoodie sits on a small couch in a studio apartment, a bookshelf and a floor lamp behind him. He holds his phone low with the screen turned away from the camera. He starts with a wince and a slow exhale toward the lens, then his shoulders drop and he gives a relieved smile and a small thumbs-up. Natural handheld sway, shallow depth of field, warm lamp glow. He speaks in a candid, easygoing voice and says: "I used to dread checking my spending at month end. Now purchases sort into categories as they happen. Try the app through the link below." Native audio with his voice and faint room tone. No logos, no brand names, nothing readable on any screen. No on-screen text, no captions, no watermarks. Realistic hands with five fingers, natural face, authentic social media talking-head style.
How to use this template
- 1
Open the template in the generator
Click Make this ad and sign in. The generator opens with the prompt and the 8 second, 480p portrait settings applied.
- 2
Name one friction
Rewrite the first sentence around a single annoyance, such as forgotten subscriptions or shared bills. One friction per clip.
- 3
Describe the fix in plain verbs
Say what the product does, for example sorts, reminds or splits. Skip amounts, rates and score changes.
- 4
Test the frictions
Render a clip per friction at 200 credits each, post them as separate ad variants and compare how many viewers stay through the first three seconds.
Each render costs 200 credits.
Hook ideas for this format
- I used to dread checking my spending at month end.
- My bank app showed one long list and I closed it every time.
- If you forget what you subscribed to, watch this.
- Splitting rent and bills used to start an argument at my place.
- Sunday night money check-ins used to ruin my evening.
- I stopped opening my statements, and I wanted to change that.
The daily and concrete ones: forgotten subscriptions, bills split with housemates, or a long unreadable transaction list. Avoid frictions that imply debt trouble or hardship, which draw extra scrutiny.
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