Wan 2.5 prompts for UGC and product ads

Wan 2.5 offers 5 or 10 seconds clips with native audio and accepts up to 3 reference images. That combination suits ad series: the same character or brand style can carry across several clips.

It is also one of the lower-cost options on the credit ladder. At 25 credits per second at 720p, a 5 second clip costs 125 credits and a 10 second clip costs 250, so you can test several hooks for the price of one premium render.

The Wan 2.5 model page covers access and features, and the UGC ad templates give you full scripts by niche and format.

1. 1. Product ad

   Water bottle product ad

   5 seconds, 9:16, 720p · 125 credits

   Vertical outdoor shot on a hiking trail. A woman in a rain jacket unclips a steel water bottle from her pack, drinks and holds it toward the camera. She says, "Cold at the top, even after four hours." Soft overcast light, birdsong, light wind.

   Copy promptTry this prompt

2. 2. Testimonial

   Meal prep testimonial

   10 seconds, 9:16, 720p · 250 credits

   A man in a kitchen stirs a pan of vegetables, then turns to the camera with a container of finished meals in the other hand. He says, "Sunday prep used to take my whole afternoon. These containers made it an hour." He snaps a lid on and stacks the container with others. Warm light, sizzle and kitchen sounds.

   Copy promptTry this prompt

3. 3. Unboxing

   Makeup unboxing

   10 seconds, 9:16, 720p · 250 credits

   Close table shot. A woman peels the seal from a small pink box and pulls out a mini palette and a travel brush. She says, "The palette is tiny, and the shades are exactly what I wear." She opens it, swipes a brush across a shade and shows it to the camera. Bright vanity light, box and brush sounds.

   Copy promptTry this prompt

4. 4. Demo

   Phone accessory demo

   5 seconds, 9:16, 720p · 125 credits

   Close shot of hands snapping a translucent phone case onto a phone. The phone drops onto a wooden table from waist height and lands face down. A hand flips it over to show the screen. A voice says, "Bounced like nothing." Soft daylight, a clean knock on wood.

   Copy promptTry this prompt

5. 5. Series

   Character series opener

   10 seconds, 9:16, 720p · 250 credits

   Use the attached face image for the speaker. She sits on a couch with a tablet and says, "This is part one of my first-week routine with the planner." She opens a pastel planner and flips to a weekly spread. Cozy living room, soft lamp light, quiet room sound.

   Copy promptTry this prompt

6. 6. Styling

   Scarf styling

   5 seconds, 9:16, 720p · 125 credits

   Mirror shot of a woman in a camel coat looping a striped wool scarf twice and tucking it in. She turns and says, "Same scarf, three ways." Soft hallway light, cloth rustle.

   Copy promptTry this prompt

7. 7. Before and after

   Plant care reveal

   10 seconds, 9:16, 720p · 250 credits

   Static shot of a drooping potted plant on a windowsill. A hand pours from a small can of liquid plant food and trims a brown leaf. The camera slowly pushes in as the plant sits upright in sunlight. A voice says, "Two weeks of this routine and it's thriving." Gentle morning light, water-pour sound.

   Copy promptTry this prompt

8. 8. Offer

   Weekend offer close

   5 seconds, 9:16, 720p · 125 credits

   A small-shop owner stands behind a wooden counter holding a jar of honey. She says, "Free shipping this weekend, link below." She points downward with a smile. Warm shop light, shelves of jars behind her.

   Copy promptTry this prompt

• Reference up to three images

  Use one image for the face, one for the product and one for the style or outfit. Say what each controls in the prompt.

• Pick 5 or 10

  Only two lengths exist. Write a single-action hook for 5 seconds and a hook plus proof for 10.

• Keep prompts under 3,000 characters

  The limit is 3,000. Subject, action, camera, light and a short spoken line need 400 to 900.

• Quote the line for native audio

  Audio is generated with the clip. A quoted line with a named speaker gives the most reliable dialogue.

• Use 720p for tests

  720p costs 25 credits per second and 1080p costs 40, so check pacing at 720p and move up for finals.

Credit rate

25 to 40 credits per second by resolution

Clip lengths

5 or 10 seconds

Resolutions

720p, 1080p

Native audio

Yes

Prompt limit

3,000 characters

Reference inputs

Up to 3 reference images for character and style consistency

Related guides: All prompt guides · Model comparisons · UGC ad templates · AI UGC guide · UGC creator guide · Wan 2.5