Free ROAS Calculator
Enter your monthly ad spend, average order value, conversion rate, and CPM. Get ROAS, revenue, orders, break-even CPA, and the number of ad creatives your team should test each week — instantly, in your browser, with no email required.
Your numbers
Total media budget per month across the channels you are modeling.
Average revenue per order. This is also your break-even CPA before product costs.
Share of ad clicks that become orders. Typical stores land between 1% and 3%.
Cost per 1,000 impressions on your main channel.
The funnel bridges impressions to orders with an assumed 1.5% click-through rate. Everything runs in your browser — nothing is sent to a server.
Return on ad spend
1.50x
Est. monthly revenue
$22,500
Orders multiplied by your average order value.
Est. monthly orders
300
Clicks multiplied by your conversion rate.
CPA from the funnel
$50.00
Ad spend divided by estimated orders.
Break-even CPA
$75.00
The CPA where ROAS = 1.0 — equal to your AOV before product costs.
Creative velocity
8-12
new ad creatives per week · $10k-$30k/month
Anchored on the guide's $15k/month cadence of 10-12 testable directions — this spend level buys a clean weekly read on each batch.
Count distinct creative directions — a new hook, problem, proof point, or format — not exports with a different caption color. How we set the weekly number
Generate more winning ad creatives automatically
EzUGC turns one brief into a weekly batch of UGC-style video ads — hooks, scripts, and creators included — so hitting your creative-velocity target stops being a production problem.
Know your break-even number before you scale
Most ad accounts do not have a traffic problem — they have a math problem. If your break-even CPA is $75 and the funnel is delivering orders at $92, more budget only loses money faster. The calculator above works the funnel forward: spend buys impressions at your CPM, an assumed 1.5% of those impressions click, your conversion rate turns clicks into orders, and AOV turns orders into revenue. Compare the resulting CPA against your break-even CPA and you know whether the account has room to scale or needs a new angle first.
When the math is tight, the fastest lever is usually creative volume, not bid tweaks. Fresh, genuinely different ads give the auction new chances to find a person-offer match, which is why the recommendation above ties a weekly testing target to your spend tier. The bands come from our guide on how many ad creatives to test per week — under $10k a month calls for 3-8 distinct directions, a $15k account targets 10-12, and higher spend scales up from there.
Once you have the weekly number, fill it. Draft opening angles with the AI Hook Generator, turn the strongest ones into full problem-promise-proof-CTA scripts with the TikTok Ad Script Generator, and keep a next batch in production before your current winner fatigues. The teams that win the ROAS game are the ones that never run out of credible tests.
How to use this calculator
Step 1: Enter your real funnel
Pull spend, AOV, CVR, and CPM from the last 30 days of your ad account and store, not from your plan. Planning estimates hide leaks.
Step 2: Compare CPA to break-even
If the funnel CPA sits under your break-even CPA, the account has room to scale. If it sits above, fix the creative or the offer before adding budget.
Step 3: Set the weekly batch size
Use the creative-velocity target as your production quota for the week — then count directions, not re-exports, against it.
Creative velocity tiers
How many creatives should you test per week?
The weekly target scales with spend because spend controls how fast the account produces a useful signal and how quickly creative fatigues. Count distinct directions — a new hook, problem, proof point, or format — not minor re-exports.
| Monthly ad spend | Creatives per week | Why this range |
|---|---|---|
| Under $10k/month | 3-8 | Straight from our creative-testing guide: small brands start with 3-8 distinct directions a week, at the low end until the account separates winners from normal variance. |
| $10k-$30k/month | 8-12 | Anchored on the guide's $15k/month cadence of 10-12 testable directions — this spend level buys a clean weekly read on each batch. |
| $30k-$100k/month | 12-20 | Beyond the guide's explicit bands: more budget produces signal faster and fatigues creative sooner, so the account can support 12-20 genuinely different directions a week. |
| $100k+/month | 20-30 | Our extrapolation for six-figure accounts: frequency climbs quickly across prospecting and retargeting, so plan 20-30 directions weekly and keep the next batch in production before a winner fades. |
The first two bands come straight from how many ad creatives should a brand test every week; the upper bands extend the same spend-to-signal logic for larger accounts. Start at the low end if the account is new, the offer is still moving, or review capacity is tight.
Keep reading
Creative testing guides and related tools
How Many Ad Creatives to Test per Week
The full framework: spend tiers, audience size, review capacity, and why directions count more than exports.
Read the guideUGC Cost Calculator
Put a monthly number on your current creative workflow before you compare it with an AI production setup.
Open toolAI Hook Generator
Generate scroll-stopping opening lines to fill this week's creative-testing quota.
Open toolTikTok Ad Script Generator
Turn winning hooks into problem-promise-proof-CTA scripts ready for production.
Open tool