Invideo sells credit-based plans.
That’s the whole game: you pay monthly, get a bucket of credits + video minutes + stock assets + avatar cloning + storage, and you spend them as you create.
If you’re coming from UGC ads, here’s the mental model:
- Traditional UGC often runs ~$200/video (creator sourcing, briefing, revisions, delays).
- EzUGC runs ~$5/video with consistent output, real-looking AI avatars, and 32+ languages.
Invideo is more of a broad video creation suite. EzUGC is the “I need performance ads fast” machine. Different tools, different jobs.
Invideo plan overview (pricing + what’s included)
Here are the four invideo plans and their included limits.
Plan comparison table
| Plus ($28/month) | Max ($50/month) | Generative($100/month) | Team ($899/month) | |
|---|---|---|---|---|
| Credits | 10 credits | 40 credits | 100 credits | 1000 credits |
| Video mins | 50 Video mins | 200 Video mins | 200 Video mins | 2000 Video mins |
| Stock | 95 iStock | 320 iStock | 320 iStock | 3200 iStock |
| Avatars | 2 express clones | 5 express clones | 8 express clones | 40 express clones |
| Storage | 100 GB Storage | 400 GB Storage | 400 GB Storage | 4 TB Storage |
| Generative Videos | 30 secs of generative video | 120 secs of generative video | 300 secs of generative video | 50 mins of generative video |
| UGC Ads | 2 UGC product asset ads | 5 UGC product asset ads | 5 generative UGC ads | 50 generative UGC ads |
If you care about UGC ads specifically, pay attention to the UGC Ads row. That’s the closest thing to “how many ad variations can I ship this month?”
How to choose the right plan (quick, opinionated)
Most people overbuy.
They pick a bigger plan “just in case,” then discover they don’t have the workflow to actually produce more videos.
Here’s the practical breakdown.
Plus ($28/month)
The Plus plan is ideal for creators who are just getting started.
It’s a good entry point if you mostly want to test the platform using video minutes and stock footage, without going deep on UGC ads or generative video.
Best for:
- First-time creators
- Light editing + stock-heavy content
- Testing whether credits fit your workflow
Max ($50/month)
The Max plan is the mid-tier “I’m doing this for real” option.
It’s built for producing your first UGC ad and a few short generative videos, with enough credits and storage to post consistently.
Best for:
- Regular content creation
- Early UGC experimentation
- Small brands making ads in-house
Generative ($100/month)
The Generative plan is for individuals or small teams that want to create more frequently.
If you’re producing a mix of long-form videos, UGC ads, and AI visuals, this tier is the one that’s clearly oriented around higher output.
Best for:
- Small teams
- More frequent publishing
- Higher volume of AI-driven content
Team ($899/month)
The Team plan is for power users: agencies, enterprises, and anyone running production at scale.
You’re paying for volume: more credits, more minutes, more stock, more storage, and a lot more avatar cloning.
Best for:
- Agencies managing multiple clients
- Teams producing at scale
- Organizations that need high monthly limits
Good to know: you can boost limits
Invideo lets you boost the Plus, Max, and Generative plans up to 5x for higher monthly limits.
The Team plan supports up to 50 seats, with usage scaling based on the number of seats selected.
Annual billing: up to 20% savings
Invideo offers annual subscriptions where you can save up to 20%.
It’s billed upfront, but you get the same features each month at a lower effective price.
Where EzUGC fits (if your end goal is UGC ads)
If your goal is performance creative - TikTok-style UGC, fast iteration, lots of hooks - the plan math changes.
With creator marketplaces, you’re often paying ~$200 per video and waiting days for delivery.
With EzUGC, you can generate UGC-style ads for ~$5 per video, with consistent quality, real-looking AI avatars, and 32+ languages - in minutes.
If you want to ship more variations per week without hiring more humans, that’s the bet.
Create UGC ads in minutes
- Build UGC-style video ads fast
- Keep messaging consistent across dozens of variations
- Localize into 32+ languages without re-shooting
Try EzUGC here: https://app.ezugc.ai