Digital creator on Facebook - what it means, how to find them, and how to become one
Facebook isn’t the cool kid anymore. That’s the point.
While younger audiences hang out on YouTube, TikTok, and Instagram, Facebook is still the biggest platform, with over 3 billion monthly active users. That’s a ridiculous amount of attention for any creator or brand to ignore.
Meta also keeps pushing harder on video, with a growing emphasis on video content. Translation - Facebook wants to feel more like TikTok or YouTube, and they’re wiring the product to reward creators who show up consistently.
If you’re a creator, this is an opening. If you’re a brand, it’s a supply of creators who are earlier in their journey and usually more affordable.
Now the basics.
TL;DR
- A digital creator on Facebook is someone who creates original content rather than reposting it from others.
- To discover creators on Facebook, use Facebook search tools, collabs manager, or third-party search platforms.
- To become a Facebook digital creator, you need to define your niche, experiment with formats, interact with your audience, and explore monetization options.
What is a Digital Creator on Facebook?
Creators have existed on Facebook forever. People post. Other people follow. That loop has been running since the early days.
In 2025, Facebook’s definition is pretty straightforward - a digital creator is someone publishing original content on Facebook (not just reposting other people’s stuff). And they’re using Facebook’s formats, which now includes:
- Text posts
- Image posts
- Video posts
- Facebook Live Events
- Stories
- Reels
A practical signal you’re dealing with a real Facebook creator - they actually have a following on Facebook and use it as a primary channel, not a dead link in their bio.
Facebook also made this official by creating a user category called Digital Creators. It comes with tools for audience growth, monetization, and brand partnerships.
And the money is real. With 53% of millennials making purchases directly on Facebook, creators aren’t just farming likes - they can drive commerce.
Where to Find Digital Creators Who Are on Facebook
Facebook discovery is clunkier than TikTok. You can still find great creators - you just need a process.
1. Use Facebook’s Search Tools
Facebook isn’t built like a creator marketplace, but you can still dig up creators using:
- The Search Bar - Search names you already know or keywords in your niche. Then filter through posts and people to find accounts that consistently publish and get engagement.
- Trends - Scroll Reels and video surfaces. Facebook will show you what’s popping, and the accounts behind those posts are often your best starting list.
- Suggestions - Facebook’s algorithm will eventually start feeding you similar creators based on what you watch and engage with. It’s slow, but it works if you’re consistent.
2. Use Facebook’s Collabs Manager
Meta’s official path for brand-creator partnerships is Brand Collabs Manager.
Once you’re in, you can search creators by:
- Audience country
- Gender
- Age
- Interests
- Follower counts
- Portfolios
If you’re a brand that wants repeatable creator sourcing inside the Meta ecosystem, this is the cleanest native option.
3. Use Third-Party Search Options
If Facebook’s tools don’t get you there, use Google and third-party tools.
The original article mentioned a specific UGC platform here, but we’re not doing competitor promos. The real takeaway is simple:
- Search by niche on Google
- Find creators who publish across platforms
- Verify they have an active Facebook presence
- Use influencer platforms and social listening tools to filter by keywords, engagement metrics, follower count, and other criteria
If you’re a brand and your end goal is performance creative (UGC style ads), you can also skip the whole scavenger hunt and just generate variations fast with EzUGC. Different job, different tool - but it’s often the fastest route when you need volume.
Examples of Facebook Creators
You learn faster by looking at real profiles that work.
1. Nas Daily: 22M Followers
Nas Daily (Nuseir Yassin) is built for Facebook - short, story-driven videos, high energy, clear narrative arc. He also posts on Instagram and TikTok, but Facebook is still a major distribution channel for him.
What makes him work:
- Consistent format - you know what you’re getting
- Broad topics (travel, culture, self-improvement) but told in a personal way
- He mixes challenges with vulnerability and personal stories
Examples from his page:
2. Manny Mua: 581K Followers
Manny Mua (Manny Gutierrez) is a beauty creator with millions of followers across Instagram and YouTube, plus a strong Facebook presence.
His origin story matters because it explains the positioning - he became the first male brand ambassador of Maybelline, then turned that credibility into content.
Why he works on Facebook:
- Educational content (makeup) that’s easy to follow
- Personality-driven delivery
- Values-based messaging around inclusivity, LGBTQ+ awareness, and mental health
3. Michelle Lewin: 8.4M Followers
Michelle Lewin is a massive fitness creator on both Instagram and Facebook. She built her audience with motivational content, physique-driven posts, and workouts aimed at women’s fitness goals.
What she does well on Facebook:
- Mixes short workouts with personal moments (keeps the page human)
- Uses both traditional posts and short-form video to keep engagement steady
- Integrates fitness brand promotions without turning the whole page into ads
How to Make Money as a Digital Creator?
Once you have attention, you have options.
Facebook has paid creators directly - Facebook paid out $1 billion to creators through the end of 2022.
Beyond platform payouts, you can make money through brand deals. That usually looks like sponsored content where you promote or review products, and you get paid:
- A fixed sum
- A percentage of sales
The other path is UGC work. You create ads for brands without needing a huge following. The original article pointed to a specific UGC platform for creators - we’re not keeping competitor promos - but the model is real: if you can shoot clean, persuasive videos, brands will pay even if your audience is small.
If you’re a brand that needs UGC-style ads at scale, this is where EzUGC fits - it helps generate UGC videos and ad variations quickly, which matters when you’re testing creatives weekly.
Explore: Facebook video ad examples
Influencers vs. Digital Creators
People use these words like they’re the same thing. They’re not.
The cleanest difference is intent.
- Content creators prioritize the content itself - quality, value, entertainment first. Monetization is usually a second-order effect. Most creators become famous because of the content, not because they were already famous elsewhere.
- Influencers can also make great content, but the account’s main job is selling - promoting brands they partner with or products they own. Some influencers bring an audience from outside the platform and then monetize it.
Important note: the line gets blurry. Plenty of people move back and forth between creator mode and influencer mode depending on where they are in their career and what deals show up.
How to Become a Digital Creator on Facebook
Almost anyone can do this. You need:
- A Facebook account
- A way to record yourself (or just write posts)
- Some basic editing ability if you’re doing video
Here’s the official setup process for setting up a Facebook digital creator profile:
- Create a Facebook profile and turn on professional mode. Go to your profile, tap the menu button, and click Turn on professional mode.
- Secure your account from unauthorized access by creating a safe password, setting up two-factor authentication, and assigning Page roles to team members.
After that, the real work starts.
1. Define Your Niche
You can post about anything. You probably shouldn’t.
Most new creators win faster by choosing one focus early. It helps you develop a recognizable point of view and makes it easier for the algorithm and humans to understand what you’re about.
If you need ideas, the original article points to on the niche. The bigger point is to pick something you can stick with for months. Consistency beats “best niche” theory.
2. Experiment with Formats
Facebook gives you a lot of surfaces:
- Posts
- Images
- Long-form video
- Short-form video
- Live streams
Early on, treat this like product discovery. Try formats, see what you like making, and watch what the audience rewards.
Even without pro gear, follow basic video content best practices. Production quality doesn’t need to be cinematic, but it can’t be painful.
Facebook also recommends starting with Reels because they can drive fast distribution.
3. Interact with Your Audience
Facebook is still a social network. The comments matter.
Do the basics that most people skip:
- Respond to comments (especially early)
- Add CTAs that invite replies
- Reward good commenters by acknowledging them
Live Events are underrated here because they force real-time interaction. You learn what people actually care about, and the relationship gets tighter.
4. Explore Monetization Options
Facebook has a full set of monetization options for creators.
A few concrete ones:
- Facebook Stars - fans send Stars, you earn money per Star.
- Performance Bonus - payouts tied to how your content performs.
- Creator Marketplace - connect with businesses for branded content.
You can also do partnerships the old-fashioned way - reach out directly, or let inbound come once your page has momentum.
Bottom line
Most creators will still prioritize YouTube, TikTok, or Instagram. But Facebook is far from dead. It’s huge, it’s diverse, and it’s leaning hard into video.
Getting started is easy. Building something meaningful takes strategy:
- Who you’re for
- What you consistently ship
- How you plan to monetize
If you’re a brand and you care about performance creatives, you can pair creator partnerships with fast iteration using EzUGC. The winning teams aren’t the ones with the best single video - they’re the ones who can test and learn the fastest.
Continue learning:
- Tips for monetizing social media
- Paid partnerships for influencers
- Good review examples
- Tips to reduce social media advertising cost
- Meta Andromeda update: What does it mean for your budget