40 Brands Looking for UGC Creators (Get Paid)

Social feeds run on one thing: trust.

And trust doesn’t come from glossy studio ads. It comes from a person on an iPhone saying, “I tried this, here’s what happened.”

That’s why brands keep hiring UGC creators - even if you have a tiny following (or none). Your job isn’t “influence.” Your job is make believable ads.

Below: what UGC is, where to find gigs, how to pitch, and 40 brands actively looking for UGC creators.

Key takeaways

You can start earning as a UGC creator with a phone + taste. A big following is optional.
Brands prefer UGC because it looks like real life - and real life converts.
You can land UGC gigs through platforms, ambassador programs, job boards, creator communities, and cold pitch.

What is UGC (and why is it in demand)?

User-generated content (UGC) is any photo, video, review, or social post made by a real person - not the brand’s internal team.

It works because it’s basically social proof in video form.

Here’s why brands keep buying it:

Authentic content sells: People trust recommendations from people who look like them.
Cost-effective: A traditional UGC creator might cost around ~$200/video once you factor in sourcing, revisions, and delays. Tools like EzUGC can generate consistent AI UGC for about ~$5/video.
Boosts engagement: Platforms reward content that feels native. UGC is native.
Diverse formats: Unboxings, demos, before-and-afters, tutorials, reactions - you can test a lot, fast.

The dirty secret: most “brand ads” fail because they look like ads.

How to find brands looking for UGC creators

You can do this the slow way (random DMs) or the smart way (systems).

Here are the best places to start.

Whop Content Rewards (the fastest way)

Whop’s Content Rewards lets brands spin up UGC campaigns quickly. Creators browse rewards, submit content, and get paid.

How to start:

Join Whop UGC Creators to learn how Content Rewards works.
Apply for rewards.
Download any assets.
Create your UGC, post it, and upload your submission.
Wait to get paid.

Brand websites and ambassador programs

Brands often hide their creator programs in plain sight.

Look for pages like “Collaborate with us,” “Creator program,” or “Ambassador.”

How to find them:

Make a list of industries you can shoot naturally (beauty, fitness, pets, tech, etc.).
Check brand websites for creator/ambassador pages.
Read requirements - some provide briefs and assets.
Subscribe to newsletters - early opportunities often land there first.

Social media platforms

Your feed is your portfolio. Brands treat it that way.

How to use social to find UGC gigs:

Follow brands and comment like a real customer.
Use branded hashtags.
Watch for “DM us” callouts.
Monitor Stories and Reels - brands post creator requests there.

UGC job boards and platforms

Social is the jungle. Platforms are the grocery store.

Top UGC platforms to check out:

Billo: Get paid to create short-form video content for brands.
#Paid: Connects creators with sponsored content opportunities.
Trend.io: Marketplace matching UGC creators with brands.
Collabstr: Sell, manage, and get paid for UGC brand deals.
Whop, Fiverr, Upwork: Package your UGC services and get hired directly.

Note: If you’re a brand or agency reading this, you can also skip the creator-wrangling entirely.

With EzUGC, you can generate UGC-style video ads with realistic AI avatars that speak 32+ languages - in minutes, not days - for about ~$5/video.

Network in creator communities

UGC is a creator economy sport. Communities are where the leads leak.

Where to start:

Facebook groups (niche UGC + influencer groups)
Discord servers (creator and performance marketing servers)
Whop communities (often tied to active Content Rewards)

Cold pitching

Cold pitching is still undefeated - if you do it like a human.

How to pitch successfully:

Engage first: follow, like, comment thoughtfully.
Find the right contact: social media manager, growth lead, or performance marketer.
Keep it short: what you’ll make, why it’ll work, how fast you can deliver.
Include samples: 2-5 relevant examples.
Follow up once, politely.

40 brands looking for UGC creators

Finding brands is easy. Finding brands that match your style is the hard part.

Here are 40 brands actively seeking UGC creators, grouped by niche, with what to pitch, what to avoid, and how to get on their radar.

Beauty and skincare

1. Glossier

Glossier wins with minimal makeup and “real life” routines.

What to pitch: Simple, natural looks using Glossier.
What to avoid: Heavily edited, unrealistic transformations.
How to get involved: Post on TikTok/Instagram, tag @Glossier, engage with their community.

2. Sephora

Sephora is basically an infinite content engine: reviews, tutorials, comparisons.

What to pitch: Step-by-step tutorials, honest reviews, demos.
What to avoid: Anything that clashes with Sephora’s inclusive positioning.
How to get involved: Join social campaigns, use relevant hashtags, engage.

3. BFB Hair

Hair content prints views when it’s transformation-based.

What to pitch: Tutorials and styling transformations with extensions.
What to avoid: Generic, personality-free content.
How to get involved: Tag @BFBHair and engage.

4. Cocokind

Simple ingredients. Transparent brand. They want proof, not hype.

What to pitch: Routines, before-and-afters, ingredient explainers.
What to avoid: Staged, overly commercial vibes.
How to get involved: Tag @Cocokind and pitch ideas.

5. ColourPop Cosmetics

Bright, playful, trend-driven. Make it fun.

What to pitch: Creative makeup tutorials showcasing ColourPop.
What to avoid: Muted content that doesn’t match their colorful aesthetic.
How to get involved: Post using relevant hashtags.

6. Burt’s Bees

Natural, everyday wellness. The content should feel like a habit.

What to pitch: Daily routines featuring Burt’s Bees.
What to avoid: Content that ignores their natural ingredient focus.
How to get involved: Join social campaigns and share real usage.

7. NATIVE

Cruelty-free, routine-based products. Soft-sell works best.

What to pitch: “Here’s how it fits my self-care routine” content.
What to avoid: Skipping the natural ingredients angle.
How to get involved: Engage on social and watch their site for #NativePartner.

Fashion and accessories

8. Reformation

Sustainable fashion that still looks like fashion.

What to pitch: Outfit styling, day-to-night looks, sustainability angles.
What to avoid: Fast fashion comparisons.
How to get involved: Tag them in outfit posts.

9. Gymshark

Fitness community + challenges = endless UGC.

What to pitch: Workouts, challenges, motivational content.
What to avoid: Non-fitness content or overly edited shots.
How to get involved: Use #Gymshark66 and apply to ambassador/athlete programs.

10. ASOS

Hauls and “get ready with me” still work when they’re specific.

What to pitch: GRWM, trends, hauls, transitions.
What to avoid: Low-quality outfits and messy styling.
How to get involved: Tag them and explore affiliate options.

11. Warby Parker

Eyewear needs a hook: try-ons, reactions, “which frame wins?”

What to pitch: Unboxings and try-on videos.
What to avoid: Content where the eyewear is an afterthought.
How to get involved: Use the home try-on program and create content.

12. Simply Inked

Temporary tattoos are made for transformation content.

What to pitch: Try-ons, styling ideas, transformations.
What to avoid: Misrepresenting temporary tattoos.
How to get involved: Post and explain how easy they are to use.

13. Outdoor Voices

Their vibe is “move for joy,” not “train for war.”

What to pitch: Everyday movement, casual active lifestyle.
What to avoid: Intense performance content that fights their mission.
How to get involved: Tag them and pitch via social.

Tech and gadgets

14. Whop

Whop pays creators for performance-driven UGC.

What to pitch: High-performing UGC that drives results.
What to avoid: Generic, low-quality content.
How to get involved: Create a Whop account and join the waitlist (link your best-performing UGC account).

15. GoPro

GoPro wants adrenaline and proof.

What to pitch: Action, travel vlogs, outdoor adventures.
What to avoid: Static, low-energy content.
How to get involved: Submit to GoPro awards and use branded hashtags.

16. Oura Ring

Great for quantified-self content - but you need real data.

What to pitch: Sleep improvement, routine, wellness experiments.
What to avoid: Claims not backed by your Oura data.
How to get involved: Use #OuraRing and apply for partnerships.

17. Bose

Audio is invisible. Your job is to make it felt.

What to pitch: Lifestyle + productivity scenes with Bose in use.
What to avoid: Generic product photos.
How to get involved: Use branded hashtags and show immersive experiences.

Health, wellness, and family care

18. Hello Bello

Family products need warmth, not hard selling.

What to pitch: Daily routines, honest reviews, heartwarming moments.
What to avoid: Product-only photos.
How to get involved: Share testimonials and use hashtags.

19. Thinx

Sensitive topic, strong brand POV. Handle with care.

What to pitch: Personal stories focused on comfort + sustainability.
What to avoid: Insensitive framing.
How to get involved: Tag them and use their hashtags.

20. Bloom Nutrition

Viral greens powder content lives in routines and recipes.

What to pitch: Smoothie recipes, wellness routines, fitness-adjacent content.
What to avoid: Unverified health claims.
How to get involved: Watch their site and share your experience.

21. Ritual

“Clean and science-backed” means you can’t be sloppy.

What to pitch: Ingredient transparency, daily habit content.
What to avoid: Overpromising benefits.
How to get involved: Share on social and apply for collaborations.

22. Quip

Simple product. Simple story. Make it aesthetic.

What to pitch: Sleek lifestyle content and routines.
What to avoid: Overcomplicating or making unrealistic claims.
How to get involved: Share your experience and watch for creator opportunities.

23. Smile Direct Club

Confidence content works. Medical claims don’t.

What to pitch: Unboxings, testimonials, before-and-afters.
What to avoid: Overpromising results or medical claims.
How to get involved: Document your journey and apply to programs.

Pets

24. Stella & Chewy's

Pets + food = instant reaction content.

What to pitch: Everyday pet moments featuring products.
What to avoid: Low-quality, impersonal content.
How to get involved: Post with your pet and tag the brand.

25. BarkBox

Unboxings with dogs are basically a cheat code.

What to pitch: Unboxings, playtime, dog reactions.
What to avoid: Content without pets.
How to get involved: Tag BarkBox in your unboxing.

26. Barker Dog Beds

Comfort, durability, aesthetics. Show the dog actually using it.

What to pitch: Lifestyle content highlighting support and durability.
What to avoid: Boring comparisons.
How to get involved: Post cozy moments and explore partnership options.

27. Freshpet

Mealtime content with real reactions.

What to pitch: Fresh ingredients, feeding routines, pet reactions.
What to avoid: Overpromising health benefits.
How to get involved: Tag Freshpet.

28. Grubbly Farms

Chicken content is niche - which is why it can work.

What to pitch: Educational feeding routines, insect-based nutrition benefits.
What to avoid: Misleading comparisons or negative reactions.
How to get involved: Share experiences on social.

29. West Paw

Eco-friendly + durable = perfect for “test” videos.

What to pitch: Playtime, durability tests, eco-friendly angles.
What to avoid: Unrealistic durability claims.
How to get involved: Post and check their website for opportunities.

Food and drink

30. Liquid Death

They’re selling a vibe. Your content should too.

What to pitch: Rebellious, humorous content aligned with their branding.
What to avoid: Generic wellness content.
How to get involved: Use branded hashtags and join campaigns.

31. Olipop

Health-conscious soda content lives in swaps and taste tests.

What to pitch: Wellness routines, “soda alternative” moments, taste tests.
What to avoid: Sketchy health claims.
How to get involved: Tag them and use relevant hashtags.

32. Athletic Brewing Company

Non-alcoholic beer is about inclusion and lifestyle.

What to pitch: Social moments, fitness-adjacent hangouts, “weeknight beer” content.
What to avoid: Party-only messaging.
How to get involved: Use hashtags and engage.

33. Chamberlain Coffee

Coffee content is daily, which means repeatable.

What to pitch: Morning routines, recipe videos, aesthetic kitchen shots.
What to avoid: Low-effort product-only posts.
How to get involved: Tag and join campaigns.

34. Graza

Olive oil content wins when it’s practical.

What to pitch: Easy recipes, cooking demos, “one-pan” meals.
What to avoid: Overly polished, studio food content.
How to get involved: Post recipes and tag.

35. Magic Spoon

High-protein cereal is made for taste tests and comparisons.

What to pitch: Taste tests, macro-friendly snack moments, “late-night cereal” content.
What to avoid: Misleading nutrition claims.
How to get involved: Apply to programs and tag.

Home, lifestyle, and subscriptions

36. Brooklinen

Bedding is about texture and comfort. Make viewers feel it.

What to pitch: Bedroom resets, laundry day, cozy morning routines.
What to avoid: Sterile product shots.
How to get involved: Tag and watch for campaigns.

37. Casper

Sleep content is universal. Keep it honest.

What to pitch: Unboxings, setup, sleep routine content.
What to avoid: Overpromising outcomes.
How to get involved: Engage and apply when available.

38. FabFitFun

Subscription boxes are built for unboxing dopamine.

What to pitch: Unboxings, favorites, “what I actually use” follow-ups.
What to avoid: One-take, no-opinion unboxings.
How to get involved: Tag and join ambassador programs.

39. Dollar Shave Club

Their brand voice is direct. Don’t be precious.

What to pitch: Simple grooming routines, humor-driven demos.
What to avoid: Overly polished, luxury-style ads.
How to get involved: Engage and pitch.

40. Allbirds

Comfort + sustainability + everyday life.

What to pitch: Daily wear tests, walking commutes, travel days.
What to avoid: Fast fashion framing.
How to get involved: Tag and apply to programs.

What to pitch (if you want replies, not silence)

Most pitches fail because they’re about the creator.

Brands care about one thing: can you make ads that convert?

Use this simple structure:

Hook: “I’ve got 3 UGC concepts for your [product] that fit your TikTok ad style.”
Proof: 2-3 examples (even self-made spec ads).
Offer: “I can deliver 3 videos in 48 hours. Includes 1 round of revisions.”
CTA: “Want me to send scripts?”

If you’re a brand: the math is changing

Hiring creators at scale is messy. Great creators are worth it - but consistency is hard.

That’s why more DTC brands, agencies, and performance marketers now use AI UGC for iteration speed.

With EzUGC, you can:

Create UGC-style video ads in minutes, not days
Use realistic AI avatars
Produce ads in 32+ languages
Pay about ~$5/video instead of ~$200/video

When you’re testing 20 hooks a week, cost and speed stop being “nice to have.” They’re the strategy.

CTA

If you want to ship more UGC ads without chasing creators, try EzUGC here.