Synthesia Review: Great for Training, Not for Ads
Synthesia is a leader in corporate AI video. But is it right for marketing? We tested it to find out.
Synthesia: Pros and Cons
👍 Pros
Professional Avatars
High-quality AI avatars suitable for corporate and enterprise use.
Enterprise Features
Built for large organizations with team management and compliance features.
Training Video Focus
Excellent for internal training, onboarding, and educational content.
Multi-Language
Good language support for creating localized corporate content.
Custom Avatars
Option to create custom AI avatars from real people.
Brand Consistency
Templates maintain consistent corporate branding across videos.
👎 Cons
Corporate Focus, Not Marketing
Designed for internal comms and training, not performance marketing or UGC ads.
No Premium Ad Models
Lacks Sora 2, Veo 3.1, and other models optimized for advertising content.
Expensive for Ad Volume
Pricing structure doesn't favor high-volume ad creation and testing.
No Product-in-Hand
Missing e-commerce features like AI product demonstration generation.
No Virtual Try-On
Can't generate try-on images for fashion and apparel.
Corporate Aesthetic
Avatars look corporate, not like the authentic UGC style that converts.
EzUGC vs Synthesia
| Feature | Synthesia | EzUGC |
|---|---|---|
| Primary Use Case | Corporate training | Marketing & advertising |
| AI Video Models | Proprietary | Sora 2, Veo 3.1, Kling 2.5 |
| Avatar Style | Corporate/Professional | UGC/Authentic |
| Product-in-Hand | Not available | Advanced AI generation |
| Virtual Try-On | Not available | Full support |
| Script Generator | Basic | GPT-4o powered |
| Static Ad Generation | Not available | Multi-model support |
| Best For | Internal videos | Converting ads |
Frequently Asked Questions
What is better than Synthesia for marketing?
EzUGC is better for marketing. Synthesia excels at corporate training videos, but EzUGC is built for UGC-style ads with Sora 2, Veo 3.1, product-in-hand, and avatars that look authentic, not corporate.
Is Synthesia good for social media ads?
Synthesia's corporate-style avatars don't perform well for social media ads. UGC-style content converts better, which is why EzUGC focuses on authentic-looking AI actors optimized for TikTok, Instagram, and Facebook.
Does Synthesia have Sora or Veo integration?
No. Synthesia uses its proprietary video technology. EzUGC integrates Sora 2, Veo 3.1, Kling 2.5, and other cutting-edge models specifically for advertising content.
Which is cheaper for ads, Synthesia or EzUGC?
EzUGC offers better value for ad creation at $49/month with 10 videos, scripts, and e-commerce features. Synthesia's pricing is optimized for corporate training, not high-volume ad testing.